Everyone has an opinion when you want to start a business!

Let's challenge those 

 negative comments

you'll get when starting up!

When you are just thinking about starting a business, or you are in your early days of setting up, you'll be excited and eager to tell people about it. And when you do that, the feedback you get might not always be what you were expecting. You might well encounter some negative comments, even from those who are close to you.
So, in this post I want to address some of these comments, and give a counter point that will be helpful to you when you talk about your business ideas with others.

they might say

  • You don’t know anything about starting a business!
  • You don’t know if it will work out!
  • Isn’t that a bit too risky?
  • It’s safer to be employed!
  • You need loads of money to start a business!
  • You won’t have any time for anything else; at least with a job you'll finish on time!
  • You won’t get holidays or sick pay!


I'm Naomi

In this post I'm addressing head on some of the negative comments people might have when you mention starting a business, so that you can be ready for any comments like these.

I hope this helps you feel more confident, and ready to shake off any negative vibes that others might be putting out.

For mindset tips come and join me on Instagram.

let's look at these 

and see if they are true

These things get said a lot when people talk about starting their own business. Some might even sound very familiar to you already.

And because we value and often really trust what other people have to say, it’s easy when you hear these words to start to doubt yourself. But I encourage you not to do that, because the people making the comments don’t have the information that you do.

So let's look at each one a little closer and get some clarity.

claim 1

You Don’t Know Anything About Starting A Business!

The simple answer to this is – how do they know that? 

They are making an assumption. They aren't you, and they don't know what you know. You are here now, investing time to learn and gather information.

Add that to any other research you’ve done, and you know quite a lot about starting a business already!

claim 2

You don’t know if it will work out!

No one can 100% guarantee that something will work out. But you can 100% guarantee that it won’t work out if you don’t at least try.

If you find people saying this, it actually says a lot more about them than you. Might they secretly wish they could start a business but their fear is stopping them? 

Better to be the person who tries, than the person who doesn’t try at all.

claim 3

Isn’t that a bit too risky?

Says who? Do they know something you don’t? 

Who is saying this, and what do they know that you don't? Is it someone who has experience and can advise you, who has insight into your business idea and can give you a balanced opinion?  If it is, then think for a moment about if and why it is risky, and whether the idea really has potential to move forward.

Or is it someone who is judging you by their own fears, and what they would be comfortable doing? There's a big difference between the two.

Of course starting a business is not without risk, but by spending time making sure that you have a solid business idea, and doing the work to ensure people really want what you have, you can mitigate a lot of it. Check the bottom of the page for how I can help you with that.

When you take control you are managing your own risk, not leaving it up to someone else! Which brings us on to…

claim 4

It’s safer to be employed!

Ooh this one is a sure favourite, and so I’d answer by asking – is it really safer?

Look what happened in 2020. A lot of people lost their jobs. My husband was made redundant just before it hit and there was no support for him. Luckily he was in a position that he could take some time off, and has since set up his own business. And I was made redundant twice before starting out on my own – first because the agency decided to cut costs and shut the office in our area, and the other got caught up buying other companies and overstretching themselves, and had to close completely. So I don’t think you can say that being employed is safer anymore.

Sure there are risks – working for yourself you don’t get sick pay, annual leave, or pension contributions (if you’ve previously had them). But instead you get to decide how your business is going to go. You get to decide how many days off you want, and how much you are going to earn. Those are things now in your control.

Remember, a job is never secure. It’s never a sure thing because you are at the mercy of someone else.

claim 5

You need loads of money to start a business!

If you’re quitting your job and going self employed, ideally you want a few months saved up to pay you a salary. That is ideal and I’d definitely recommend it if that's an option, but it doesn’t always work out that way. Sometimes you find yourself unexpectedly in a position, where it's now or never.

I had great relationships with my clients, and when I was made redundant I was able to continue working with many of them, by setting up my own agency. I saw an opportunity and I took it. But I didn’t have any money to put into it, and I hadn't been paid for a couple of months either. What I did have was absolute belief that it would work out, and I really needed it to. We had a mortgage to pay and had just started a new extension, so it not working just wasn’t an option for me.

Depending on the business you want to start – especially if it’s a service business, you can often start with a very tiny budget, because your overheads are so low. And the actual start up costs don't need to be high at all.

If starting your own business is something you want to do but you aren’t in a position to leave your job and do it full time, or you know you need some money behind you, then start making a plan for it to happen. Start working on it in your spare time, getting it ready, and creating the infrastructure you need, so that when you are ready, you’ve already laid those solid foundations.

We go through all this in The Simple Start Up Strategy™ course, if you are interested in finding out more.

claim 6

You won’t have time for anything else; at least with a job you'll finish on time!

What about if you work for a company that expect you to work long hours, putting in extra time and effort for no more money? There are a lot of people who work like this, often wishing they had more free time, and resenting their jobs.

Of course in the early days of starting a business you will have to put a lot of time and effort in to get it set up and making money, but if you are willing to do this and you do it right, then it can have big rewards.

In the summer, I would often finish work by 3pm and head to Thorpe Park to ride rollercoasters! I made having fun and letting off steam (and screams) a priority, and having my business gave me the opportunity to be able to do this.

Remember that you get to control how this business works out for you. 

If you are in a position where you can pick your own hours, and charge what you are really worth, perhaps you might actually work less time than you did before. How does a 4 day week sound? Or a 5 hour day? You have many different options available to you.

claim 7

You won’t get holidays or sick pay!

Let’s re-frame that – you won’t get paid annual leave!

When you’ve got clients and you are charging correctly, you can scale your business. You are in control of how much money you earn and when you take days off.

At the end of 2009, in the first year of my business my husband and I took a 2.5 week trip to the Bahamas and Florida (of course to ride rollercoasters). So it is possible. What we did was go at a time when people in my industry are often away, and so we went on Boxing Day. It meant that we could get a long holiday in without it causing any issues to my clients or my business.

For sick pay, you can work around this and there are various business insurances you can pay into that will support you if become sick.

And when working out how to charge enough so you make a profit (I have a mini course for that too), you can build this in to your charging structure, so you can take days off.

My advice would be to take on help, outsource what you need to, to trusted people, and that is how you can mitigate these as much as possible from being an issue.


There will always be people who are worried, concerned, or who just don't get what you're doing, because it's just not something that they would be prepared to do.

And so when you hear anything negative like this, the best thing to do is to really think about whether or not it's true, before worrying.

don't forget all the benefits

that come from starting a business!

  • Deciding when to go on holiday
  • Being flexible with your work and family life
  • Being able to grow the business and employ people
  • Being the awesome manager that you never had
  • Creating wealth for yourself that you wouldn’t get by being employed
  • Never being put in a position where you are made redundant
  • Riding rollercoasters on a Friday afternoon if you want

And there are so many more!

in summary

I’m not saying go and quit your job and see what happens, but I am saying that there’s always another side to these comments.

When you rationally consider all the benefits, you can build a very solid argument for starting a business.

Keep the faith, put the work in to make sure you build a business that has potential, and go out there and create something amazing!

“The people making comments don’t have the information that you do!”

If you want, you can reach out to me at any time. I love getting your questions and reading feedback, so feel free to get in touch.

get up & running fast!

with The Simple Start-up Strategy™ 

This new training brings you all the "need to know" aspects to building your business with confidence. No more trawling websites piecing together information, trying to work it all out. You'll know what you need to do and when, and you'll actually get your business set up! 

You'll validate your business idea & build your solid foundations, so you set your business up the RIGHT way. And then you'll follow a series of easy lessons, which walk you through all the start up essentials (naming your business, setting up your emails, budgeting, branding & lots more). And as a bonus there are some great freebies in there too.

The Simple Start Up Strategy is achievable, affordable, and it's available now!

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